New Balance x Rich Paul 2010 'Plum Brown' U2010RP1 Men's & Women's Sneakers

Why You'll Want This Pair

• Rich Paul collaboration: A distinctive New Balance partnership with a refined, lifestyle-focused identity.
• Plum Brown colorway: Deep plum and earthy brown tones give the shoe a rich, versatile finish.
• Modern 2010 silhouette: Layered lines and substantial proportions create a bold contemporary profile.
• Easy everyday styling: Works naturally with denim, cargos, neutral tailoring, and relaxed streetwear.
• Inclusive sizing: Available from Men's US 4–11 and Women's US 5.5–12.5.

Product Specifications

• Brand: New Balance
• Collaboration: Rich Paul
• Model: 2010
• Colorway: Plum Brown
• Style code: U2010RP1
• Gender: Men's and women's / unisex sizing
• Upper: Layered mixed-material construction
• Outsole: Textured outsole
• Closure: Lace-up
• Category: Lifestyle sneakers

Sizing and Fit

The New Balance 2010 generally fits true to size with a standard, medium-width feel. Choose your usual sneaker size. If you have wide feet or prefer extra room, consider going up half a size. Available sizing spans Men's US 4–11, Women's US 5.5–12.5, and EU 36–45.

Frequently Asked Questions

Does the New Balance 2010 fit true to size?
Most shoppers can choose their usual sneaker size. Wide-foot wearers may prefer half a size up.

Is this suitable for everyday wear?
Yes. The rich neutral palette and lifestyle-focused profile make it easy to include in a daily rotation.

Is this a men's or women's shoe?
This listing includes men's and women's size conversions, making it suitable for any wearer.

How should I clean this pair?
Use a soft brush or cloth with mild soap and cool water. Spot clean gently and air dry away from direct heat.

How can I identify this release?
Check the collaboration, model, and style code on the product label: New Balance x Rich Paul 2010, U2010RP1.