{"product_id":"new-balance-x-joe-freshgoods-1890-finger-waves-u189065n","title":"New Balance x Joe Freshgoods 1890 'Finger Waves' U189065N","description":"\u003ch2\u003eNew Balance x Joe Freshgoods 1890 — 'Finger Waves' (U189065N)\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eNew Balance x Joe Freshgoods 1890 in 'Finger Waves'\u003c\/strong\u003e is a deeply personal and visually arresting chapter in the ongoing JFG × New Balance creative partnership. Style code \u003cstrong\u003eU189065N\u003c\/strong\u003e takes its name and visual language from the finger wave hairstyle — a cultural touchstone rooted in Black American barbershop tradition, translated by Joe Freshgoods into a sneaker that is as much a cultural artefact as it is footwear.\u003c\/p\u003e\u003ch3\u003eWhy the Joe Freshgoods x NB 1890 U189065N?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e'Finger Waves' design concept:\u003c\/strong\u003e The colorway and surface treatment of the U189065N directly references the undulating pattern of the finger wave hairstyle — a deeply coded cultural signal that speaks to JFG's commitment to honouring Black American aesthetics and traditions through the medium of sneaker design.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJoe Freshgoods collaboration:\u003c\/strong\u003e Chicago designer and cultural storyteller Joe Freshgoods continues his most important ongoing creative relationship with the 'Finger Waves' 1890 — a release that sits alongside 'Naughty Things' (U18908JY) as the definitive dual-chapter 1890 collab story.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Balance 1890 silhouette:\u003c\/strong\u003e The rarely-produced 1890 platform provides a canvas that is itself a collector's piece — its streamlined late-90s running architecture elevated to grail status through successive JFG executions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium mixed-material upper:\u003c\/strong\u003e Suede, mesh, and textile construction delivers the tactile, handcrafted material quality that defines JFG's collaborative design approach.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eABZORB® midsole and rubber outsole:\u003c\/strong\u003e New Balance performance cushioning and high-traction outsole underpin the collector-tier exterior with genuine comfort and durability credentials.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCollab Context\u003c\/h3\u003e\u003cp\u003eThe 'Finger Waves' U189065N is the companion chapter to the 'Naughty Things' U18908JY — together they form the most complete artistic statement Joe Freshgoods has made on the 1890 canvas. Where 'Naughty Things' explores intimacy, 'Finger Waves' explores identity and cultural pride. Collectors who acquire both own a complete narrative — two shoes that are in constant dialogue with each other. The JFG × NB 1890 diptych belongs alongside the 'Before Everything' and 'Conversations Amongst Us' 990v3 chapters in any serious NB collab archive.\u003c\/p\u003e\u003ch3\u003eStyling Notes\u003c\/h3\u003e\u003cp\u003eWear the U189065N with intention. The 'Finger Waves' palette — rich, textured, and culturally loaded — carries its own context. Let it anchor a clean, minimal fit: raw denim, a white tee, a chain. Or display it alongside 'Naughty Things' and let the diptych speak for itself.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eTrue to size. Available in Men's US 4–11 \/ Women's US 5.5–12.5 \/ EU 36–45. 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